Sources

Main Source:

Kotler, Philip, Principles of Marketing, Prentice Hall, 15th Edition, 2013

Macroenvironmental Factors Sources:

Marketing Plan – Case Logic

Chapter 3 Discussion Questions

Positioning and Differentiation Source:

Practicum – Chapter 7

Consumer Buyer Behavior Source:

Practicum – Chapter 5

Brands and Branding

Red Bull

Promotion Mix and Strategies

Red Bull

Entering Foreign Markets

Practicum – Chapter 19

Marketing Channels

Practicum – Chapter 12

New Product Launch

Chapter 3 Discussion Questions