About

Welcome to my Marketing Blog!

My name is Antoine Couturier, I am a 22 year-old French student. I am currently an exchange student at California State University Monterey Bay for a year and I am majoring in Business Administration. I have been studying International Management for the past 4 years in France and I decided to spend my last year of university in the United States to add value to my education in addition to my passion for the English language.

Studying marketing has been an important part of my academic career in France as in the United States. Through my several years of learning and applying marketing concepts I developed a particular interest about brands and branding. Among all factors marketers use to add value to a product or service, I realized brand is the one I am the most responsive to hence my interest in studying this specific aspect of marketing.

This blog will run through the several marketing aspects I find the most interesting to discuss about and I will try to share my critical insights on those topics.

Enjoy!