Growth

Before actually studying marketing, price was the only element I took in consideration in my purchase decisions. Now that I understand the whole process of marketing a product I focus mainly on value-added. As a student I don’t earn money but I am not looking for the cheapest products anymore. I understand the mark-ups and depending on the product I am ready to pay the extra dollar to benefit from quality or values like confidence or the sense of belonging to a group that some brands offer me.

On the career point of view, as I explained in my Challenges and Plans, I would love to work in the marketing department of an international firm. I don’t see marketing as a bad thing encouraging people to buy something they don’t need and I would like to participate of the development of a product that will make people feel happy to own.

As I just said, consumption is not a bad thing, consumerism is. I believe I am a low consumer, I rarely buy things for myself, and I really compare the pros and cons before buying anything. Studying marketing had open my I regarding the difference between wants and needs. Human nature is complicated, and my personal experience has thought me something really important,. When I have to spend money to hang out with my friends or something that will give me social satisfaction (and not self-interested), I just think that money always comes back but memories don’t. That is why I have been really interested in the Maslow’s hierarchy of needs during my marketing studies along my academic career.